Nobody likes to read. They want the information. If they could download it to their brain, they would. — Tim Soulo, CMO Ahrefs
Real talk: nobody is clamoring to read your article. They would rather watch Netflix than read your blog post.
Therefore, it is your job as a writer to help them decide to start reading.
To do this, you need to learn how to edit your copy to be easy to read.
Here are some tips I’ve applied to my writing:
Use short paragraphs. Bond calls this “providing eye relief.” Huge chunks of text daunt readers, but short paragraphs invite them in. Tools like Hemingway and Grammarly help make this easier.
Break up long sentences. People typically read in their mind’s voice. As such, long sentences make it hard to follow. Break up these sentences by finding instances where you used “and,” “because,” and “that.”
Insert multimedia. Videos, images, GIFs, etc., can help further illustrate your points without adding more words.
Use formatting. Bold, italics, quotes, and lists break up chunks of copy and emphasize specific points.
Read your copy out loud. This helps pinpoint areas where your content doesn’t flow smoothly or is boring.
What do you think?