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How to create gold-standard email subject line
Jun 10, 2024
Be “Urgent”
“Last chance…”
“Final hours…”
“Ending soon…”
2. Use a “Number”
“5 tips to…”,
“7 secrets of…”,
“10 ways to…”
3. Ask a “Question”
“How are you feeling about…?”
“Do you need more…?”
“Are you struggling with…?”
4. Use “Curiosity” that doesn’t kill
“Why…”
“How…”
“Discover…”
5. “Personalize” it
“Tim, quick question…”
“Mary, I saw this and thought of you…”
“John, got a sec?”
Bonus: “Humor”
“I have a bone to pick with you…”
“Don’t do this”
“Open this email for a surprise!”
Use one or more of these in your next email subject line and watch your open rates go through the roof 📈
