How to Write a Guest Post
So an editor is accepted your pitch.
SUPER. :)
Now you need to actually send them something.
Here’s how to do it…
There are only so many hours in a day.
You can’t write a 2000-word ultimate guide for every outlet out there.
That’s why you should separate your targets into two tiers:
Tier 1: These are the top 10–15 undisputed authority sites (DA: 80+) in your niche. Sites that you can name off the top of your head. Sites you actually visit, read and follow.
Tier 2: Tier 2 sites (DA: 50–70) that are blogs that are acceptable enough to warrant a high-quality guest post. But they’re not big enough to spend a week writing mind-blowing content for.
With that, let’s cover what to send Tier 1 and Tier 2 sites.
Tier 1 Content
Authority sites are authorities because they only post quality stuff. Period.
Content for tier 1 sites should be as good or better than what you post on your own blog.
Here are a few things you need to include in your Tier 1 guest post content:
- You content must include a step-by-step process that anyone could follow. No BS.
- Write AT LEAST 2000 words article for tier 1 sites.
- Include lots of screenshots and other visuals. This adds lots of meaty value to the post.
- Make sure to link to some of the site’s other content in your guest post.
Tier 2 Content
Tier 2 sites deserve some love too.
If they’re on your list of targets, your article must have something going for them.
Don’t just write low-quality content… send something of value.
It just isn’t quite as amazing as the stuff you send Tier 1 sites.
