Successful Recruiters Think Like a Marketer!
Recruiters and marketers have much in common. If you want to be a successful recruiter, you should start thinking more like a marketer!
How an HR professional job is similar to a marketing professional.
Don’t believe me? Let’ see some points:
1. Lead Generation
A marketing professional focus on lead acquisition. They figure out a target audience and designing various content and campaigns to reach that desired audience.
For HR professionals, the strategy revolves around talent acquisition. They figure out a target candidate pool and implementing recruiting tactics to reach that desired pool.
2. Company Growth
Marketers focus more on revenue growth, while HR professionals focus more on workforce growth.
3. Branding
Marketers focus on company branding (name, content, visuals, and customer experience).
HR professionals focus on Employer Branding (providing a positive candidate experience and keeping current employees engaged and happy).
4. Copywriting
Marketing professionals write compelling and actionable content copies that encourage potential customers to take action.
If you want to attract quality talent, your job descriptions must sound exciting and intelligent.
What do you think now? Would love to share some other points?
Call To Action
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